CONTENT BROADCASTING & BEHAVIOR
Content Broadcasting & Behavior
Every day we are bombarded with stimuli from a multitude of sources. Whether it be from social media, the television or a billboard we see when driving down a highway, we are constantly and continuously invited to engage in and elicit a response to the plethora of stimuli presented to us. Most of the time, we are almost blind to this incessant invitation as it has become so ingrained as a part of our society. We’ve subconsciously accepted it as the norm, and we tend to overlook the effects it creates in our lives. With the technological advancements of the modern world, we are able to connect with the rest of the world anytime and anywhere. This sense of connectedness has many impacts in our society--specifically in behavioral aspects. The content that is delivered to us through this stimuli ultimately causes us to behave in a certain way when we respond to it. Depending on the content, we are given the option to engage in a positive or negative manner. So how can content delivered through stimuli affect one’s behavior? Specifically, how could this content positively influence and alter an inmate’s behavior in a correctional facility?
Encartele is deploying a new product out in prisons that delivers engaging content to inmates through our rendition of content broadcasting. We call this Cellcast: a revolutionary invention with the potential to positively alter the relationship between inmates and their prison environments. In prisons, inmates are confined inside an environment that isolates them entirely from this content-based world that we live in. With Cellcast, the objective is to open up this world by conveying specialized content that can potentially evoke these emotions in a beneficial way, to ultimately facilitate behavioral modification in a positive fashion.
Content and Behavior
How does the specific content that is presented to us affect our actions and attitudes? Cognition is the process of reducing, elaborating, transforming, and storing stimuli in the brain, and what happens in the mind causes us to behave in particular ways. This process helps us bring meaning to content in messages. This phenomenon is evident in the way people interact with social media. Take for instance the dawn of the “selfie” trend. When one posts an image of their face on the internet for the world to see, odds are they are hoping to receive a positive reaction from their viewers. When someone leaves a flattering comment or “likes” this image, what does this do to the individual who posted it? More likely than not, it gives the person a pleasing self-esteem boost as well as an incentive to continue posting up-close-and-personal photos of their face. That comment or that “like” from the other individual evoked a positive response from the person who posted it. This is just a single example of the immense influence that this sort of stimuli holds in our world. The sense of connectedness it presents us with impacts us on a vast spectrum. Something so simple as checking the weather app on your phone makes one feel up to date and joined with the outside world.
Imagine what a technology like Cellcast could do for inmates who are so lacking this sense of connectedness to society. Just look at solitary confinement for example. Sure, the idea of prison is to punish, but at what point does this stop becoming effective? After all, the purpose of these facilities is to “correct.” So, to enclose someone in a cramped, dark room for months on end with no structure or purpose seems to be counterproductive. What if they had a screen designed to deliver content to stimulate them? Whether it be news, images, sounds, etc., what would this do to a person living in an environment like that? Having control of the content that is displayed to these prisoners through content broadcasting gives us the ability to alter behavior customized to our intents.
Compliance is a large component of our product. For instance, a simple daily display of the correctional facility’s rules and regulations could potentially instill these ideals within the inmate and eventually aid in understanding and following them. Education is another important aspect of Cellcast. With implementing specific educational content and trivia-like games, we can stimulate brain activity and keep the inmates actively engaged in thinking and challenging themselves. Our product can work as a learning process in which it functions as a neutral stimulus that elicits a response. This idea works with Pavlov’s classical conditioning theory where a biologically potent stimulus (e.g. food) is coupled with a previous neutral stimulus (ringing of a bell) and together, they work to elicit a response (salivation) within the subject (dog). We could specifically tailor and manipulate our product to classically condition these inmates and excite a positive reaction within them.
The possible benefits of Cellcast in correctional facilities are endless and the results could be revolutionary. Only with the adoption of this product in these facilities will we be able to witness this change.